Bassmaster Gear
Wave Fishing’s Molopo fish attractant
According to the manufacturer, Molopo will increase the number of bites you get and will cause bass to hold on longer to your bait which will increase your hooking percentage.
Stella FE: The ultimate in innovation
If you truly want to feel Shimano technology and innovation, try a Stella FE spinning reel.
Strike King 6XD: Xtra Dominant
If you’re not keeping score at home, Strike King’s latest deep-diving crankbait has won anglers more than $250,000 in B.A.S.S. tournaments alone — in less than two months.
The right way to store soft plastics
Elite Series pro Charlie Hartley shares his strategy for keeping his plastics in top form throughout the year.
Topwater frogs
In this episode of Bass Fishing 101, Elite Series pro and frog fishing addict Dean Rojas talks about his favorite lure, the hollow-belly topwater frog.
ONOS Matagorda Sunglasses
Eye protection is not a luxury, it’s a necessity. These sunglasses meet that necessity in a stylish, well-built frame that’ll stand up to serious outdoor activities.
Power-Pole: A versatile tool
Too many anglers think of a Power-Pole as a bedding bass tool. They figure if they don’t fish much for bedding bass it isn’t worth the cost. Nothing could be further from the truth.
Todd Faircloth's five favorite reaction baits
Faircloth relies on reaction baits year-round, from a skim of water down to 30-plus feet.
How to buy the right fishing rod
Sponsor content: Do you truly understand the words “action” and “power” as they relate to fishing rods?
Zipper Worms' Perfect 10
This ribbed monstrosity is sure to get some attention this summer.
Superdeep crankbaits
Reaching the 20-foot mark with a crankbait has been a pie-in-the-sky goal for lure designers for some time. This crop of divers seems to have broken the threshold.
Superdeep All-Stars
It’s no easy feat to build a crankbait that breaks the 20-foot depth barrier. Mann’s 30+ and Luhr Jensen’s 3/4-ounce Hot Lips Express have been doing this for years, but they’ve had few serious challengers — until now.
The Oxygenator Ultimate Bait Transporter
Keep bait perky and safe in this all-in-one container.
Tuning your baitcaster
Elite Series pro Britt Myers talks about how to avoid "backlashing" your new baitcaster in this episode of Bass Fishing 101.
A weekender’s workhorse reel
Sponsor content: Shimano's Chronarch E delivers what every high-performance, low-profile baitcaster aspires to be.
Tuf-Line XP
Get your hands on the official line of Mann's original Alabama Rig.
New Product Press: Lock-n-Haul
Save your transom and outboard with Lock-n-Haul.
Clarus makes rod selection easy
Sponsor content: Shimano’s Clarus line takes the guesswork out of choosing a rod for different techniques.
BassGold previews Douglas Lake
Even though B.A.S.S. has held only two tournaments on Douglas in the last 10 years, the fact that the lake is an upland reservoir is good for all of the Elite anglers.
Shimano aims to build dreams
The desire to build a dream, that’s what you get when you buy any product with the Shimano name on it.
